History And Evolution Of Advertising Pdf

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24.03.2021 at 06:43
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history and evolution of advertising pdf

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Advertising as a profession dates back to ancient civilisations and has rich history, although the forms of advertising may have changed over centuries.

Business has evolved significantly in the past years, progressing through different phases of evolution as advances in all areas of life change the way people live and work. In line with this evolution, the marketing function has evolved through what theorists have identified as seven distinct stages. Understanding how to leverage modern marketing technology and new communication strategies in the new marketing era can help you to build deeper relationships in the marketplace. According to the Evolution of Marketing Philip Kotler , marketing has progressed through five stages since the dawn of the Industrial Revolution: the production era, the product era, the selling era, the marketing era and the holistic era.

The History and evolution of Advertising

These days due to the advent of the internet and smartphones, more than million people are using social media regularly and thus, digital marketing experts are trying to educate themselves with the core principles of digital marketing so that they can get attention from more customers. Digital marketing basically helps a company to promote its products or brands through various online channels so that they can reach out to the targeted customers without any hassle. Nowadays, the popularity of digital marketing is unparalleled, and very soon, it is believed that digital marketing will completely engulf the traditional marketing. With its unfathomable features and opportunities, digital marketing will conquer the offline and traditional marketing utterly. Since people are now becoming tech-savvy and are using smartphones, laptops, and tablets, hence they are preferring digital marketing over the traditional marketing. These days everyone is aware of the benefits of digital marketing. But do you have an adequate idea about its history and origin?

Evolution and Growth of Advertising

The first billboards were invented in the s. They became a popular form of advertising in the s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the s, a man named Jared Bell created some of the very first billboards. These billboards advertised circus acts like Barnum And Bailey.

About years ago, in ancient Greece and Rome the advertising was used for the transmission of information. During middle ages, advertising signs consisted of illustrations of symbols of products were very extensively used. The upsurge in advertising comes after the development of printing. Then the signs were replaced by written words or messages. During the 17 th century, newspaper advertising began to develop.

The History and Evolution of Digital Marketing

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the midth century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail , radio , television , the internet and mobile devices. Between and advertising averaged 2.

The history of advertising has experienced several major milestones — think the emergence of the printing press in the s, or the huge impact of television. Since its very first beginnings, which are thought to date back to steel carvings made by the ancient Egyptians, advertising has constantly had to adapt and change to suit new mediums and an increasingly savvy audience. The internet has revolutionized advertising in the most astounding way. The days when advertising was carried out via cheesy infomercials on radio, fuzzy old televisions, and billboards. This was the golden era of advertising, when the whole movement was considered a huge part of society — almost taking on a cultural status.


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